PROJECT 2: Remix (Doing and Making)

Stage 3: Burn


In February 2016, the Washington Post characterized the presidential primaries as ‘the most-memed election in U.S. history.’ Funny yet persuasive, “memes are the newest trending tool shaping political contention today” and have become the universal language of the modern campaign thereby influencing voters.

As “memes can be silly, they can be harmless, they can be destructive, they can be extremely serious, and they can be all these things at the same time,” perhaps the time has come to interpret them critically.

Politicians have started meme-ing be it via Instagram or Twitter. The execution of this project is a 3 step journey to the current scenario of the political economy of memes in the U.S.


On the one hand, U.S. politicians have started embracing memes, so much so that it has become a joke and on the other hand there is a constant circulation of political memes, especially during elections. And this has consequences. Memes have the potential to sway public opinions around U.S. Politics.


  • 3 stories – 1 narrative
  • Use more than 2 softwares for each case
  • The end result should be in motion (animation/gif/movie)


Click here for the video: Meme-ification of Politics





Published by parekhhiral10

I am a New York-based communications designer of Indian origin, currently studying the MFA Communications Design at Pratt Institute.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with
Get started
<span>%d</span> bloggers like this: